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with numerous theaters and entertainment centers will have
skills, professionalism, and diplomacy. They can only suc-
good opportunities to find employment. As long as the enter-
ceed if they are driven, responsible, reliable, and creative in
tainment field continues to overflow with actors seeking work
the ways they market their services to prospective clients
and auditioning for parts, Entertainment Photographers will
and maintain their current client base.
be needed for promotional photography purposes. Employ-
Successful Entertainment Photographers are skilled at
ment of photographers in general is expected to increase
making people feel comfortable and natural in front of the
about as fast as the average for all occupations through 2012,
camera. Knowing how to bring out the best in people is a
according to the Occupational Outlook Handbook. Demand
critical component in creating images that will best promote
for photographers who create portraits should increase as the
the individuals and the shows in which they perform. Enter-
population grows. Entertainment Photographers who have
tainment Photographers must be outgoing and personable to
good connections in the field will have the advantage of
enjoy this work. In addition to being technically versed,
securing job referrals and word-of-mouth advertising.
they are fluent in digital photography and photographic
Many photographers include entertainment photography
design software, such as Adobe Photoshop. They need these
among myriad commercial photographic services available
skills to adjust and enhance images for framing, color, and
at their studios. They may also offer portrait photography of
lighting. Entertainment Photographers are motivated, ener-
babies and children, adults and their families, as well as of
getic, and responsible. They are adept at juggling shooting
corporate executives. They may photograph weddings,
schedules, keeping appointments, working well with
events, conferences, and banquets. While specializing in a
demanding personalities, and delivering prints to clients on
particular niche may benefit some photographers finan-
time.
cially, others find that by expanding and rounding out their
services, they also increase their employment options and
earnings.
Unions and Associations
Entertainment Photographers can join several associations
for networking and career advancement opportunities, such
Advancement Prospects
as Advertising Photographers of America, American Society
Entertainment Photographers are normally independent
of Media Photographers, and Professional Photographers of
employees who own their own photography studios. There
America.
is no specific career ladder for them to climb. They advance
by expanding their studios and adding more photographers
Tips for Entry
with different specializations to their services. If they have
worked solely with theater entertainers, they may branch out 1. The best way to get into this business and start building
by photographing writers, musicians, and fitness celebrities. important connections is by getting a foot in the door,
NEWS MEDIA AND ENTERTAINMENT PHOTOGRAPHY 117
sometimes by whatever means possible. Get an intern- 3. Search for employment opportunities on such Web sites
ship or assistant position in a commercial photography as EntertainmentCareers (http://www.entertainment
studio that specializes in entertainment photography. careers.net), Monster (http://www.monster.com),
2. Contact talent agencies to find out the names of and Yahoo! HotJobs (http://hotjobs.yahoo.com).
Entertainment Photographers they use for their 4. Read industry publications such as Backstage Maga-
clients headshots. You can also check playbills to see zine and check employment listings in the classifieds
celebrity photos and photographers who have been section.
credited for the shots. Contact the photographers to
see if they need any assistance or if you can volunteer
to help during a shoot.
118 CAREER OPPORTUNITIES IN PHOTOGRAPHY
FASHION PHOTOGRAPHER
CAREER PROFILE CAREER LADDER
Duties: Photographs designer clothing in studios, on loca-
tion, at fashion shows and special events for magazines, Fashion Photographer
newspapers, department store advertisements, catalogs,
and Web sites; may create images for gallery or museum
exhibitions; works closely with publication picture editors,
advertising clients, writers, stylists, makeup artists, mod-
Assistant to Fashion Photographer /
els, assistants, and others; handles casting sessions; may
Portrait Photographer Assistant
handle promotion and marketing of photography studio;
creates estimates; handles accounts receivable and payable
Alternate Title(s): Lifestyle Photographer
Studio Assistant
Salary Range: $350 to $2,000+ per day
Employment Prospects: Fair
Advancement Prospects: Fair
Best Geographical Location(s): New York City, Chicago,
Los Angeles, and San Francisco; major international
cities such as London, Milan, and Paris
Prerequisites:
Education or Training Bachelor s degree in photogra-
phy; trained in digital cameras and design software pro-
grams (Adobe Photoshop and Illustrator); coursework in
fashion design history and advertising beneficial
Experience Several years of freelance experience as a
commercial, portrait, or wedding/event photographer
Special Skills and Personality Traits Awareness of
and appreciation for fashion and popular culture; excel-
lent communication skills; able to work with various
people; diplomatic; patient; energetic and creative
Depending on the size of the studio and the staff, Fashion
Position Description
Photographers may be responsible for handling casting ses-
Fashion Photographers help designers enhance and promote
sions and choosing models. Even if clients are choosing the
their work by creating eye-catching images for advertise-
models, photographers still contribute their thoughts about
ments and articles in magazines, such as Harper s Bazaar,
who they think will work best for the images. Fashion Pho-
Mademoiselle, or Vogue, and newspapers; for billboards; for
tographers also hire and book wardrobe, set, and hair styl-
department store catalogs, inserts, and promotional signage;
ists, makeup artists, assistants, and other crew as needed. If
for television; and for Web sites. They photograph men and
working with advertising or publishing clients, art directors
women in various designer clothing labels and accessories. [ Pobierz całość w formacie PDF ]

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